Bodega, LLC of Boston is an on-line and brick-and-mortar store that sells limited edition footwear and clothing, including footwear co-branded with the “Bodega” label. Bodega asserts that Bodega Rose infringes its registered “BODEGA” and “BDGA” trademarks through sales of “Bodega Rose”- labelled clothing and sneaker-shaped planters. Bodega noted that, in addition to the complaint, it was opposing the “BODEGA ROSE” trademark application that the defendant had filed. In the complaint, Bodega asserts both federal and common law trademark infringement, unfair competition and unjust enrichment.