Exxon Mobile filed suit against Ayer, Massachusetts business Turbo Lube, accusing the repair shop of trademark infringement, dilution, counterfeiting, unfair competition and unjust enrichment. Exxon Mobile asserts a number of trademarks, including the “MOBILE” mark in red and blue, the red Pegasus mark, and “Mobile 1 Lube Express.” Exxon Mobile accuses Turbo Lube of misusing these marks in its on-site advertising, website, and even on the employees’ uniforms, and of ignoring Exxon Mobile’s cease and desist demand letter. Exxon Mobile seeks a finding of willful infringement, and seeks preliminary and permanent injunctive relief as well as monetary damages.
