God’s Era, a clothing company founded by a college student to sell clothing reflecting her Christian faith, filed suit against New Era Cap, accusing the big league hat manufacturer of trademark infringement, false designation of origin, and unfair competition in connection with New Era’s decision to market apparel bearing both the NEW ERA trademark and a new FEAR OF GOD mark. The dispute began when New Era filed an opposition against God’s Era’s application for federal registration of its mark, which remains pending. At the time of the filing of the opposition, New Era was not using the FEAR OF GOD mark, according to the complaint, and was not selling street apparel, the style of clothing that God’s Era was selling. God’s Era seeks an injunction preventing New Era from using the word “GOD” in connection with any of the “NEW ERA” marks and preventing New Era from continuing with the opposition to the GOD’S ERA application, as well as monetary damages, fees and costs, and destruction of the accused goods. The case is before Judge Talwani.