Plaintiff Cutting Edge Systems sued Cutting Edge Tecsolutions for poaching on its reputation and good name by opening a competing business utilizing substantially the same name. Both companies sell and install audiovisual and automation systems in area businesses and homes. Cutting Edge Systems has been operating under the “Cutting Edge” name since 1992, and has a registration on the mark. Tecsolutions is alleged to have been incorporated in 2013, but to have actually begun operations substantially later than its formation. Cutting Edge Systems cites a number of instances of actual confusion, including receipt of bills for Tecsolutions’ purchases, and asserts that Tecsolutions has on at least one occasion deflected criticism of its work on Yelp by saying that the customer must have confused them with a different company. Tecsolutions has twice refused to cease using the “Cutting Edge” mark. Cutting Edge Systems brings counts for trademark infringement and unfair competition under federal, state and common law, and seeks disgorgement of Tecsolutions’ profits as well as injunctive relief and attorney’s fees. The case was assigned to Judge Saris.