DR Media Holdings and its wholly-owned subsidiary, DealerRater.com, LLC, sued Saskatchewan resident Dan Robinson, alleged to be the founder and operator of Dealeradar, Inc., for trademark infringement. DR Media’s website, www.dealerrater.com, is asserted to be a leader in the field of automotive consumer reviews on dealers and service centers, while its subsidiary, DealerRater.com, offers online reputation management and monitoring services for automotive dealers. DR media alleges that the defendant also offers reputation management and social media services for automobile dealers under the DEALERADAR name at its website, www/radaresults.com/automotive, and that it also owns the domain name www.dealeradar.com, which Mr. Robinson previously used for the business and which, since being notified of DR Media’s rights, redirects users to the current site. DR Media further alleges that Mr. Robinson falsely uses the trademark registration symbol ® in association with the DEALERADAR mark, despite not having a registration. Aside from trademark infringement, DR Media brings claims for false designation of origin, unfair competition, and violation of the Massachusetts Consumer Protection Act (Ch. 93A).